Guinness Nitrosurge
Smooth Operator

Issue
Guinness was launching one of its biggest innovations in years: Nitrosurge, a new way to enjoy the iconic pint at home. But functional messaging alone wouldn’t make waves in a crowded market, and wouldn't satisfy the brand's fans.

Idea
We leaned into the product truth and gave it swagger. Smooth Operator brought the innovation to life with a campaign that was as sleek and satisfying as the perfect pour. A product demo with a creative twist, blending precision with personality.

Impact
We showcased the tech, stirred the emotion, and helped Nitrosurge land as more than a gadget: it became a Guinness experience. Smooth, stylish, and seriously buzzworthy.

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