Nissan Leaf
The Foolproof Guide

Issue
The British public had questions - lots of them - about electric driving. Some practical, some downright bizarre. Nissan wanted to position itself as the EV authority, but cutting through the noise of dry facts and technical jargon wasn’t going to win hearts or minds.

Idea
We turned search data into scripts and launched a branded comedy series starring Joe Wilkinson. Each episode tackled a real question Brits were asking about EVs - whether smart, silly, or somewhere in between. The result? Education delivered with a wink, not a lecture.

Impact
The campaign made EVs less intimidating and a lot more entertaining. Nissan earned its place as the go-to for electric know-how by making people laugh while they learned.

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