Costa Coffee
Better Start

Interesting

The campaign was created via a sprint-approach that I have led and facilitated, with all agencies and the client working together in a wide-scale creative collaboration (80+ people, 2 sessions, 2 locations, 5 days). 

Issue
Costa Coffee was late to the party, entering 10+ new European markets already dominated by well-established competitors with deep pockets and familiar brand stories. In a category saturated with clichés (aroma, origin, taste) we needed to cut through without outspending.

Idea
Instead of adding another smiling-coffee-lover to the noise, we flipped the script. We launched a fully integrated campaign that dramatised the everyday mishaps that happen when you skip your Costa. A humorous, relatable take on human error with one clear message: Better start with Costa Coffee.

Impact
By disrupting category conventions with charm and wit, Costa didn’t just enter new markets - it became the brand people talked about. We gave the morning routine a new hero, and Costa became the cup worth starting the day with.

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